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Paolo Assandri
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Love Bombing: When Manipulation masquerades as Love

"I saw through your flattery, intense displays of affection, and declarations of love and admiration. It was not love; it was love bombing." – Onur Taskiran

Imagine meeting someone who showers you with constant attention, delightful compliments, unexpected gifts, and phrases like “You’re the love of my life” within days of meeting. At first, it might feel magical—almost too good to be true. And in many cases, it is. These seemingly affectionate gestures might actually be a warning sign of something harmful: love bombing.

What is Love Bombing?

Love bombing is a manipulative tactic where someone overwhelms their partner with excessive affection, compliments, and attention to create a quick and intense emotional bond (Sarkis, 2017). This "honeymoon phase" is often marked by:

  • Excessive gifts: Lavish presents or frequent small tokens with no apparent reason.
  • Constant messaging: Calls, texts, or emails designed to keep the victim constantly engaged.
  • Premature promises: Statements like "You're the love of my life" or "I can't live without you" within weeks.
  • Demands for exclusivity: Pushing the victim to cut ties with friends and family to focus entirely on the relationship.

Though it may initially seem harmless—or even romantic—love bombing is often the first step in a cycle of emotional abuse, where the initial affection gives way to criticism, devaluation, and control.

The Dangers of Love Bombing

Love bombing is dangerous because it exploits the victim’s emotional needs, often leading to a dependency on the manipulative partner. Here are some common consequences:

  1. Emotional Dependency

The victim becomes reliant on the initial attention, accepting abusive behaviors later in the relationship in the hope of regaining that lost affection. This is often described as the "honeymoon-abuse cycle" (Walker, 1979).

  1. Loss of Autonomy

Over time, the love bomber may isolate the victim from their support systems, such as friends and family, making it harder for them to recognize or escape the manipulation.

  1. Psychological Harm

When the initial intense phase ends, the victim may feel confused, inadequate, and dependent on the manipulator’s sporadic affection. This can lead to anxiety, depression, and low self-esteem (Herman, 1992).

  1. Trauma Bonding

The victim may develop a trauma bond—a psychological mechanism where moments of intense affection alternate with abusive behaviors, creating a toxic attachment (Carnes, 1997).

Why Do We Fall Victim to Love Bombing?

Not everyone is susceptible to love bombing, but personal history and emotional state can impact one’s ability to recognize and resist these dynamics.

  1. Need for Love and Approval

Individuals who grew up in emotionally unstable or unloving environments may be more likely to idealize a partner who offers intense attention and affection. This deep-seated need can cloud their ability to spot manipulative behavior (Sarkis, 2017).

  1. Low Self-Esteem

Those with low self-esteem may interpret love bombing as validation of their worth, overlooking red flags and becoming more vulnerable to subsequent devaluation.

  1. Moments of Vulnerability

Life transitions—such as divorce, bereavement, or social isolation—can make someone more prone to love bombing. During these times, the need for connection can outweigh rational judgment.

  1. Idealization of Romance

Cultural narratives about "soulmates" and "perfect love" may lead individuals to interpret love bombing as genuine affection, ignoring warning signs.

How to Protect Yourself from Love Bombing

Recognizing love bombing is the first step to safeguarding yourself. Here are some practical strategies:

  1. Trust your instincts. If a relationship feels too perfect to be true, it probably is.
  2. Take your time. Healthy relationships develop gradually—be cautious with anyone who wants to rush things.
  3. Ask questions. Reflect on whether your partner’s behavior is consistent and respectful of your boundaries.
  4. Talk to someone you trust. Share your concerns with friends or family for an outside perspective.
  5. Maintain your independence. Don’t sacrifice your interests, friendships, or personal time for the relationship.
  6. Consult a professional. If you feel trapped in a manipulative relationship, a psychologist can help you gain clarity and make empowered decisions.

A Final Thought

Love bombing might seem like the embodiment of a fairy tale romance, but it often hides toxic and manipulative dynamics. Recognizing the signs, understanding how your past experiences might make you vulnerable, and building self-esteem are essential tools for avoiding its traps.

If you feel vulnerable or suspect you’re a victim of love bombing, remember you’re not alone. Speaking with a psychotherapist or with a psychologist can help you better understand your situation and regain control of your emotional well-being.

References 

  1. Carnes, P. (1997). The Betrayal Bond: Breaking Free of Exploitive Relationships. Health Communications.
  2. Herman, J. L. (1992). Trauma and Recovery. Basic Books.
  3. Sarkis, S. (2017). Gaslighting: Recognize Manipulative and Emotionally Abusive People - and Break Free. Da Capo Lifelong Books.
  4. Stark, R. & Bainbridge, W. S. (1985). The Future of Religion: Secularization, Revival, and Cult Formation. University of California Press.

Author: Paolo Assandri is a HCPC Registered Counselling Psychologist and a UKCP Registered Full Clinical Psychotherapist. He is also a fully qualified Italian psychologist (Ordine degli Psicologi del Piemonte). He lives and works in London offering counselling and psychotherapy.

Warning:
This exercise is not intended to replace any kind of medical/psychological therapy. Its only purpose is to increase individual perception of well-being. If you need medical or psychological support, please contact a qualified health practitioner. Authors, producers, consultants involved in the production of this exercise are not responsible for any psychological or physical injury which could happen during or after completing the activity explained in this article.

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